In the current business climate, whether you are thriving or barely surviving, you may consider the value of additional ‘horsepower’ in your business. You may not need or want to invest in a full-time manager or director, but equally you may feel that a short-term consultant will not be the answer.
When I start working with business owners, one of the first things I ask is, ‘What is the purpose of your business?’ In other words, why does the business exist? Surprisingly, this simple question often causes some debate.
When we are asked who we work with and how our expertise is best deployed, a concise answer doesn’t always do justice to the range of work we undertake.