Advice should never be an end in itself. As a business owner you face multiple decisions every day – some routine, some forced upon you and some because you want to change or improve an aspect of your business.
When something is your creation you may be hesitant to let others in – yet allowing them to help is essential for reaching your goals. They could take on extra responsibility, lead the delivery of key projects and in return be rewarded for success.
For some businesses lockdown was an abrupt suspension of activity, some literally ‘shut up shop’ overnight. Others had to adapt operations to continue some level of business with alternative working arrangements. And for the rest, opportunities and sales volumes have grown to unprecedented levels.
In the current business climate, whether you are thriving or barely surviving, you may consider the value of additional ‘horsepower’ in your business. You may not need or want to invest in a full-time manager or director, but equally you may feel that a short-term consultant will not be the answer.
When I start working with business owners, one of the first things I ask is, ‘What is the purpose of your business?’ In other words, why does the business exist? Surprisingly, this simple question often causes some debate.
When we are asked who we work with and how our expertise is best deployed, a concise answer doesn’t always do justice to the range of work we undertake.